Creating a new heritage of unprecedented electric vehicles that blend with  nature.

In the past, mobilizing people from remote northern areas to cities posed a significant challenge, particularly during harsh winters. Sled dog breeds have consistently played a vital role in overcoming these challenges, facilitating movement, connecting regions, and supporting the population. Inspired by these natural elements, we aim to create a new vehicle design DNA that redefines the way we experience nature. This initiative will give rise to a fresh lineup of vehicles, transforming the way we navigate and enjoy the northern  latitudes outdoors.

Adopting a sustainable product design mindset in the realm of industrial design for vehicle accessories transcends the creation of a 1:1 full-scale model. This approach provides a distinct opportunity to seamlessly integrate functionality, usability, aesthetics, and benefits, thereby enhancing customer lifestyles. By directly addressing user requirements and expectations, this methodology becomes a robust tool for effectively showcasing features to a diverse range of stakeholders. The emphasis on a systematic progression through various product development stages not only fosters credibility and engagement but also aligns significantly with sustainable, secure, and cost-effective manufacturing methods. This conscientious approach ensures that the design not only meets current needs but also contributes positively to long-term environmental and economic considerations.